Welcome to usћы рады приветствовать ¬ас на своем сайте!
 
  Home Register Search* Login RSS 2.0
   
 
 
Navigation
  Programs
Safety   [81]
Cd / Dvd   [68]
System   [319]
Programming   [242]
Internet   [338]
Download-Upload   [128]
Network   [121]
Backup   [97]
E-mail   [195]
Hard-disk   [221]
Info-manager   [102]
Database   [142]
Spy   [75]
Privacy   [221]
Password   [128]
Anti-spam   [34]
Office   [488]
Audio   [331]
Video   [277]
Game   [600]
Image   [261]
Photo   [159]
Icon   [44]
Screensaver   [226]
Calculator   [47]
Time   [97]
Webmaster   [272]
Finance   [147]
Education   [132]
Hobby   [138]
ITnews  IT news
All Categories  All Categories
 
Search the Internet
 
Top 5 programs
Expand your AdWords keywords list with ease and get more clicks! Keywo  [3455]
Keyword Master is a handy and easy in usage utility for SEO specialist  [2624]
Get more money making traffic from Google by tracking your keyword ran  [2618]
Keyword Fisher is the ultimate keyword suggestion tool. Keyword Fisher  [2531]
Keyword Investigator is a search engine optimization and keyword marke  [2545]
 
Online
Total on the site: 3
Guests: 1
Users: - no
Robots: Arraycrawl Bot, Yandex Bot
 
Counters
 
 
Home » Information Technology » How PPC Will Later Translate To SEO

How PPC Will Later Translate To SEO

Category: "Information Technology"   Views: 789  
Funny pictures
How PPC Will Later Translate To SEO
click to enlarge

article:  How PPC Will Later Translate To SEO PPC is an effective way to get leeway for the launch of a web business. For a startup strategy, it clearly has the edge over SEO, as evidenced by these facts:

  • PPC traffic has the ability to convert at 2.03%, as opposed to natural traffic, which converts at 1.26%
  • PPC visitors have been recognized to spend about 10% more money on sites than natural visitors.
  • PPC visitors remained on sites 29% longer than those who came to the site organically.

However, as it can be costly in the long run, one must consider implementing more SEO strategies later on to offset such costs. In this article we discuss the factors that can drive the transition from the position-establishing and trailblazing concept of website PPC to more inexpensive but trickier website SEO.

--- Not All Keywords You Use Will Be Worth It ---
Keyword tools are very useful when trying to identify terms that will make a website stand out. You will, at first, incorporate the keywords shown by these tools. However, you have to realize that you face stiff competition, if you try to bid for certain terms immediately and without planning.

Identifying PPC metrics for keywords will go hand in hand with your corresponding SEO campaign. There will come a point wherein you will curb spending for PPC and focus instead on organic metrics to get your site noticed. In that case, you would select the high converting keywords on PPC and include them in the organic content of the website so that the website will have more clicks without you having to spend for them this time around.

--- Long Tail Keywords ---
In a way, the idea of long tail keywords has something common with the abovementioned element. Initially and ideally, you will start with a PPC keyword campaign employing the broad match type. But further on, as you research the search engines, you will see that your campaign will be ranking for certain long tail keywords. You must then take these keywords in account for your strategy, in order to have other options for SEO exposure.

For example, you entered a broad match campaign in Adwords for "cheap cycle parts". After a month, you then either or Google, or lookup your domain on a keyword tool, and notice that your ads are getting high traffic for "cheap polaris atv parts". This could only mean that this keyword phrase is getting search traffic to your site. Therefore, you could use it to organically optimize your site through strategic inclusion in the site's content.

In other words, after undertaking broad match PPC strategy, you are able to narrow down the long tail searches you can possibly use for your campaign, by showing you the long-tail keywords that have converted for your advertising campaign.

--- Meta Descriptions ---
If done creatively, meta descriptions will not only place your website high in the rankings of search engines, but it will also get your website a high clickthrough rate no matter your position. While the first result will usually grab the most attention, the corresponding results can be viewed too if they have a description that can grab the attention of the searching party.

Indeed, running and testing your PPC campaign will eventually help you find out the ad-keyword combinations that are driving traffic to your site. And identifying them will make you later incorporate them in the meta description for your page, to be able to help it be located in the search engines while lowering your overall spending for PPC.

--- SEO by Quality Score ---
With PPC you also later get to know the quality score for keywords that you use. Quality Score would be the metric linking a website to the relevancy of the keywords and ads used for it, and its clickthrough rate (CTR), or the clicks a site gets per impression of its ad. This metric, while subjective, can still give you a healthy opinion on what keywords are relevant to you site; and with this idea, you can target the people who you want your site marketed to.

In the end, a successfully converted campaign from mostly-paid to eventually-free will pay off when the transitional factors are attended to. It's a concept steeped in logic, really; but many aspirants tend to overlook it and end up putting out more or less effort in doing their campaigns. So make sure you know your campaign inside out and pay special attention to the factors that you think can be less paid-for in the course of your marketing/optimization quest.

Related articles:
  Bookmark and Share     Print
Keywords:   How, PPC, Will, Later, Translate, SEO
Useful in other categories:

  Business and Finance

TirePrices
Х views Х  651
Click on Mfg., or Size, or Type, or Misc. Code to see 3 pricing levels (List, Sale and Dealer), as well as Cost. Easily ...

  Business and Finance

4POS SC
Х views Х  731
POS inventory software for general stores and restaurants, multi terminal $Vista. For any small or medium size business...

  Hobby

Fire Heart
Х views Х  578
Nothing says I Love You! more than a burning heart. Give your special one a perfect gift! A burning heart. on a computer...

  Hobby

Natural Biorhythms
Х views Х  545
Advanced biorhythms calculator. Knowing your biorhythms, you can be sure about what to expect from each day in order to ...

Funny Jokes

Computer Problem

The gigantic computer took up a whole wall, dwarfing the two mathematicians standing before it.

After much flashing and humming a sliver of paper emerged from the vitals of the machine.

One mathematician, after studying it gravely, turned to the other and said with awe, "Do you realise that it would take four hundred ordinary mathematicians a hundred years of calculations to make a mistake this big?"


 
 
$2 for registration
 
Top 5 articles
If something wrong with your laptop keyboard, what will you do? Do yo  [9850]
Just imagine when you tap the keyboard, nothing happens. There is no   [6038]
existing library of more than 200 downloadable games on the PlayStati  [4715]
How to Remove zxgins exe Error Message?, When your operating system s  [4450]
Do you need to instantly 100% uninstall Norton Ghost 2003? Are you fe  [2689]
 
Other languages
 
 
TopPrograms collection for work and leisure Copyright © S11.SoftLoadWeb.ru ® 2018 TopPrograms collection for work and leisure
яндекс.ћетрика